Brown gets back in his truck for first NH ad

New Hampshire Senate candidate Scott Brown is launching his first ad in the race on Monday, a positive spot that touts his listening tour across the state in his iconic truck.

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“Scott Brown has almost 300,000 miles on this truck,” a narrator says in the ad, over a shot of Brown driving his truck on a snowy road.

Over clips of Brown interacting with New Hampshirites during his listening tour, the narrator continues: “People want an America that leads again. A healthcare system that works for New Hampshire. And more good jobs. Isn’t it time someone took their side?”

“Go get 'em, Scott,” an unknown man adds, to close the spot. It will start running Monday on WMUR, according to the Boston Globe, which first reported news of the ad.

On Thursday, the former Massachusetts senator officially launched his bid in New Hampshire against incumbent Sen. Jeanne Shaheen (D). 

Though he’s facing three other Republicans in the primary, he’s heavily favored to win the nomination. Republicans see him as their best shot to take down Shaheen, whom they believe to be vulnerable because of ObamaCare’s unpopularity in the state.

Part of Brown’s appeal, they believe, is his folksy, everyman campaigning style, of which the GMC Canyon truck is one example. He put hundreds of thousands of miles on it driving around Massachusetts during his Senate races there, and featured it prominently in his campaign ads last cycle as well.

The positive spot, however, reflects the reality that Brown needs to build some goodwill in the state, as multiple recent polls have shown him underwater in popularity with New Hampshire residents.