Tea Party favorite Christine O'Donnell unveiled her first TV ad of the general election Monday--a bio spot that features the candidate speaking straight to the camera with an attention-grabbing first line.
"I'm not a witch," O'Donnell says in the spot. "I'm nothing you've heard. I'm you."
The line alludes to a comment O'Donnell made during a taping of the Bill Maher show back in the late 90s, when she admitted, "I dabbled into witchcraft."
That O'Donnell uses the first ad of her Senate campaign against New Castle County Executive Chris Coons (D) to take those comments head on puts the stamp of Republican ad man Fred Davis squarely on her media campaign.
Davis, who's known for crafting some memorable political spots, (think Demon sheep and Paris Hilton) signed on with the O'Donnell campaign late last month.
"None of us are perfect, but none of us can be happy with what we see all around us," O'Donnell continues in the ad. "Spending, trading favors and back room deals are the ways to stay in office."
O'Donnell concludes the spot: "I'll go to Washington and do what you'd do."
O'Donnell upset longtime Rep. Mike Castle (R-Del.) in a nasty GOP primary that garnered significant national attention last month, but now trails her Democratic opponent by double-digits in most polls.