The National Republican Senatorial Committee released its first independent expenditure ad in California's Senate race Tuesday, part of a $3 million media blitz targeting Sen. Barbara Boxer (D-Calif.), which the committee revealed Monday.
The committee has already spent close to $5 million in coordinated funds with the campaign of Republican challenger Carly Fiorina.
The NRSC spot makes a play for female voters, with whom Boxer currently holds a large lead, according to the latest LA Times/University of Southern California poll in the race.
"It's the day after the election and if we reelect Barbara Boxer, nothing will change," the ad's narrator says. "She'll continue to vote for higher taxes, job crushing policies; just like she's done for 28 years."
The spot employs a series of images of women looking into the camera wearing worried expressions.
Boxer has maintained a modest lead in the polls through most of October. The latest Fox News/Rasmussen poll gives Boxer a 4-point edge. A recent LA Times/USC poll put the Democrat ahead by 8 points.