Campaign ads

Campaign ads

DNC to push Obama vets bill in crucial swing states

Democrats will tout the first part of President Obama's jobs plan that appears likely to pass the Senate in a television ad set to air next week in three states crucial to his reelection.

The ad, which will air in New Mexico, Ohio and North Carolina, highlights Obama's efforts to secure employment for veterans by offering tax credits to those who hire them.

"I served my country and can’t find a job," Steve Gallucci, who served in Iraq, says in the ad. "This jobs plan definitely is going to do that."

A narrator adds that the plan is fully paid for "by asking millionaires and corporations to pay their fair share."


Democratic PAC hits Duffy, GOP on economy

House Majority PAC is launching a multi-front ad campaign against incumbent Republicans, hoping voter frustration with Wall Street will stick to the GOP in the House.

The Democratic PAC confirmed it will spend six figures to target Reps. Sean Duffy (R-Wis.), Bill Johnson (R-Ohio), Charlie Bass (R-N.H.) and Dan Lungren (R-Calif.) and air on broadcast and cable over a week.

"It shouldn't surprise us Duffy voted for tax cuts for millionaires, tax cuts for Wall Street, even to protect profits for companies that ship jobs overseas," the narrator in the ad says.

The ad also hits Duffy on a personal level, arguing he enjoys lavish food and a generous salary while constituents suffer.

"While Sean Duffy struggles to keep sushi on his table, maybe he should work to keep food on ours," it says.


Ad targeting legal immigration to air during GOP debate

Viewers watching Thursday's GOP presidential debate on Fox News will hear lots from the candidates about why Social Security needs to be fixed, why taxes can't be raised and why President Obama needs to go.

During a commercial break, they'll hear why legal immigration needs to be restrained.

The anti-immigration group NumbersUSA plans to air an ad nationally during the debate, arguing that those coming to the United States legally are taking jobs away from Americans.

"Should Congress give work permits to 1 million new legal immigrants again this year, when 20 million Americans of all colors, national origins and religions are having trouble finding jobs?" ask the speakers in the ad.

Of the 10 concerned-looking people in the ad, at least half appear to be non-Caucasian or Hispanic. 

"By having lots of nationalities in there, we're trying to take ethnicity off the table," said Roy Beck, the founder of NumbersUSA. "We chose our name because we knew that too many people on both sides of the issue got sidetracked on who immigrants are."


Crossroads puts $7M into second phase of TV ads targeting Dems

Crossroads GPS, a conservative so-called "super-PAC," launched $7 million in new TV ads on Friday, targeting Democrats in key states and House districts.

Crossroads GPS, an affiliate of the political action committee American Crossroads, launched what it called "phase two" of a $20 million national advocacy campaign that pointedly questions government spending and debt.

GPS launched the ad "Wake Up" in 30- and 60-second variations, which will broadcast on national cable and network stations in Colorado, Iowa, North Carolina, New Mexico, Nevada and Virginia.

More specific ads will be run in additional states, intended to target a group of Democrats facing potentially difficult reelection challenges next fall. Sens. Bill Nelson (D-Fla.), Claire McCaskill (D-Mo.), Jon Tester (D-Mont.), Ben Nelson (D-Neb.) and Sherrod Brown (D-Ohio) will find themselves on the receiving end of the ads.

"As the debt-limit negotiations heat up, we need to counter the power of the president’s bully pulpit and make sure Americans are getting the facts,” said Steven Law, president of Crossroads GPS. "President Obama and his congressional allies have already wasted hundreds of billions of our tax dollars, and we need to send them the message that they don’t deserve another penny in taxes.”

The ad is part of a sustained effort by Crossroads to bolster its voter education component, in part to help maintain the tax status that allows the group to spend and receive unlimited amounts of money on elections.

View the national, 60-second ad below:


NRSC ad targets Sen. Boxer in late blitz

The National Republican Senatorial Committee released its first independent expenditure ad in California's Senate race Tuesday, part of a $3 million media blitz targeting Sen. Barbara Boxer (D-Calif.), which the committee revealed Monday.

The committee has already spent close to $5 million in coordinated funds with the campaign of Republican challenger Carly Fiorina. 

The NRSC spot makes a play for female voters, with whom Boxer currently holds a large lead, according to the latest LA Times/University of Southern California poll in the race. 

"It's the day after the election and if we reelect Barbara Boxer, nothing will change," the ad's narrator says. "She'll continue to vote for higher taxes, job crushing policies; just like she's done for 28 years."

The spot employs a series of images of women looking into the camera wearing worried expressions.


Boxer has maintained a modest lead in the polls through most of October. The latest Fox News/Rasmussen poll gives Boxer a 4-point edge. A recent LA Times/USC poll put the Democrat ahead by 8 points. 


Mother Goose cuts radio ads for Hoyer challenger

The challenger to the House majority leader has added rhyme to the reasoning put forth in his campaign ads.

Actress Cheryl Felicia Rhoads, who portrayed Mother Goose in the 1980s children's video treasury, reprised her role to cut two radio spots for the campaign of Republican Charles Lollar.

Lollar is running against Rep. Steny Hoyer in Maryland's 5th district, considered by political analysts to be a solid Democratic seat. As of Sept. 30, Hoyer had $1.65 million cash-on-hand in comparison to Lollar's $89,045.

The 60-second spot goes:

Hickory dickory dock
Congress ran out the clock
They didn't pass a budget so they could run home
But they passed costly bills like healthcare's huge tome
Businessman, husband and father Charles Lollar
This former Marine respects your family's dollar
But Steny Hoyer spends so much more than we make
And he's had 30 years — Enough is enough, for goodness' sake
So what should voters do
When they go to the polls on Nov. 2?

"No more fables," continues Rhoads, who now runs an acting school in Falls Church, Va., advocating that voters change course in the 5th district.


Conservative activist Bauer launches $1 million ad blitz

Former GOP presidential hopeful and prominent social conservative activist Gary Bauer plans to spend some $1 million running campaign ads in targeted House and Senate races ahead of November. 

Bauer, who chairs the Campaign for Working Families political action committee, is targeting 10 races with a message that focuses largely on economic issues. 

"Thanks to Obama, Pelosi and Reid, the American that was, is no more," says the narrator of one ad the PAC is funding in support of Republican Marco Rubio in Florida's Senate race. "Instead of the hope they promised, we got decline."

"Americans are demanding that the liberal politicians responsible for dramatically growing the Washington bureaucracy while shrinking the American economy be held accountable," Bauer said in a release announcing the campaign.

Bauer plans to run spots in four Senate races — Florida, Nevada, Arkansas and Pennsylvania. 

His PAC will also target one key open-seat race and five vulnerable House Democrats — Reps. Gabrielle Giffords (Ariz.), Mark Schauer (Mich.), Ike Skelton (Mo.), Steve Driehaus (Ohio) and Glenn Nye (Va.). 

The open-seat contest in Michigan's 1st congressional district between Republican Dan Benishek and Democrat Gary McDowell is another Bauer target. 

Watch the PAC's ad in Florida's Senate race below: