Campaign ads

Campaign ads

McMahon embraces WWE in new ad

The latest offering from Linda McMahon features her husband, Vince, and daughter Stephanie, along with ample mention of the WWE.

Much like Charlie Crist and the stimulus, McMahon knows she can't hide from or ignore the WWE. So she will try to turn it into an advantage.

(The pictures of a young Vince McMahon are the bonus here.)


Study: Multiple Twitter accounts dilutes campaign message

A study released Wednesday found that political campaigns that release Twitter messages on multiple accounts hurt themselves by diluting their message.

The study, released by Qorvis Strategies, surveyed the Virginia and New Jersey gubernatorial elections and the Massachusetts special Senate election in January.

During the Virginia and New Jersey races, then-candidate Bob McDonnell (R-Va.) and then-Gov. Jon Corzine (D-N.J.) used one single Twitter account whereas Democratic candidate Creigh Deeds (Va.) and Republican challenger Chris Christie (N.J.) used multiple accounts.

The study showed that having one account allowed campaigns to attract more followers  and was better for issing a unified message.

McConnell's single account had over 7,000 followers but the top three Deeds accounts (out of 6 listed), only amounted to just over 4,700 followers. Three Deeds accounts belonged to campaign staff.

Corzine had just over 4,400 followers but Christie had more at over 5,000 between his three accounts. But Wyeth Ruthven, a former Democratic congressional staffer who conducted the study, said that Deeds' and Christie's multiple accounts had few mutual followers.

It's worth mentioning that Christie and McDonnell both won their respective races despite their different Twitter strategies.

The study was not without it's amusing results. "Pointless babble" made up the plurality of the tweets studied at 40.55 percent.

Ruthven also noted that Deeds, a noted music fan, tweeted more about what was playing on his stereo than his transportation plan:

In fact, Deeds devoted more tweets to his musical tastes (39 tweets) than to his transportation plan (1).

For Virginia and New Jersey, the survey compiled all campaign tweets between Aug. 1 and Nov. 3, 2009 For Massachusetts Senate race, it gathered all campaign tweets from the Nov. 3 candidate filing deadline until the Jan. 19 election.

This post was updated at 4:05 p.m.


Conway's first ad targets Bunning

Sen. Jim Bunning's (R-Ky.) filibuster is officially over, but it's still campaign ad fodder for the Democrats seeking to succeed him.

In his first TV ad of the campaign, state Attorney General Jack Conway goes after Bunning's move to block an unemployment benefits extenstion, along with the two Republican candidates who supported him for it.

Conway says "Jim Bunning used to be a great pitcher; now he's throwing high and wild." He goes on to criticize Kentucky Secretary of State Trey Grayson and opthalmologist Rand Paul for backing Bunning up.

Conway had previosuly criticized Bunning's filibuster and launched a petition to get him to end it. Senate leaders and Bunning reached an agreement to end the stalemate Tuesday.

Conway still has a difficult primary in front of him, with polls showing he trails Lt. Gov. Dan Mongiardo.


No need to call me congressman!

Yet another congressman running for governor is finding his day job to be a liability.

With Reps. Nathan Deal (R-Ga.) and Neil Abercrombie (D-Hawaii) both calling it quits to focus on running for governor, Rep. Gresham Barrett (R-S.C.) is also dealing with the perils of his job title.

The conservative group Americans for Job Security is launching an ad campaign hitting Barrett for voting for the bailout and for accepting stimulus funds for his district.


Grayson goes on attack in first ad

If you need any indication about how tough a primary Trey Grayson is in, check out his first ad.

The Kentucky secretary of state is up with the first offering of his GOP Senate primary with Rand Paul, and he skips straight over the bio ads in favor of an attack ad.

His first ad is aimed squarely at his opponent, featuring a clip of Paul speaking out against coal, which Grayson uses to tie him to "Obama's war on coal."

It's a pretty strong ad, given the impact of coal in Kentucky, but Grayson is going negative very early, with nearly three months to go.


DCCC launches Facebook ads on Social Security


The Democratic Congressional Campaign Committee (DCCC) is going up with a series of Facebook ads hitting Republicans for wanting to privatize social security.

The ads will target three former members who are running again – former Reps. Steve Chabot (R-Ohio), Tim Walberg (R-Mich.) and Steve Pearce (R-N.M.) – and features pictures of the members while asking users to sign “a petition to save Social Security.”

Those ads are targeted to the former members’ districts, but the DCCC is also running a pair of national ads featuring a picture of Rep. Michele Bachmann (R-Minn.) and a social security card.

“We are making clear to the American people that if House Republicans and their challengers gain control of Congress in November's election, their radical plans to turn back the clock to President Bush and privatizing social security will be put into action,” DCCC spokesman Ryan Rudominer said.

The ads are the first round of a campaign, which aims to get the members on the record about their support for privatization. The DCCC hopes to push them to the right before they face primary voters and then use their comments in the general election.

It has been raising money for the effort, including through an e-mail sent by James Carville. A source said the committee has raised $150,000 for the campaign, which includes the ads, tracking opponents and rapid response.


Reid's 'robust growth' vs. McCain's 'fundamentals'

John McCain took plenty of heat for saying in 2008 that the "fundamentals of the economy" were strong. Will Harry Reid take the same kind of flak for saying his state is experiencing "robust growth?"

Sue Lowden's (R) campaign sees an opening in Reid's comments, which his campaign originally made on its website. Similar to McCain, it hopes they can be used to make the case that Reid is out of touch with what's happening in his home state, which has one of the highest unemployment rates in the country.

The web ad above also represents the first time Lowden has taken direct aim at Reid in an advertisement.

The video is being released the day before President Obama is set to appear with Reid in Las Vegas. The two are slated to hold an event at the recently completed CityCenter complex, which is the said to be the most expensive construction project in United States history. Reid and Obama are expected to hold up the project as a sign of Reid's clout.