Republicans are upping their efforts to reach out to the Hispanic community ahead of an election season in which Hispanics will play a larger role than ever before.
The Republican National Committee announced on Wednesday that it created a new position for a director of Hispanic outreach, and named campaign veteran Bettina Inclán to the position. Inclán previously headed the Republican National Hispanic Assembly and worked on Florida Gov. Rick Scott's (R) successful 2010 campaign.
"By placing staff at the local communities, we will be engaging with the community where they work and live and bringing them the Republican message of economic opportunity and family values," Inclán said in a conference call with reporters.
RNC Chairman Reince Priebus said the party's efforts to connect with Hispanic voters would include digital outreach, get-out-the-vote campaigns and voter identification strategies, bolstered by an on-the-ground staff coordinating outreach to the nation's fastest growing voter bloc.
The expanded efforts signal a realization that Republicans have a long way to go to be competitive with Democrats in appealing to Hispanics, who now make up a substantial portion of the vote even in states far removed from the country's southwestern border with Mexico.