Former President George H.W. Bush is selling his socks to help the Republican National Committee.
In a fundraising pitch e-mailed Monday morning, the former president is offering supporters the opportunity to join in his "guilty pleasure."
"I'm a self-proclaimed sock man," the former president writes. "The louder, the brighter, the crazier the pattern — the better! It's usually the first thing people notice I'm wearing whenever I'm out in public and that's the way I like it."
With a $35 donation to the Republican National Committee, supporters get a pair of orange, yellow, green and blue striped socks that include the president's signature and Republican elephant logo.
"They're sure to get you noticed," Bush said.
Republicans aren't the only party to invoke a former president to rally donations. Earlier this month, the Democratic National Committee entered donors in a raffle to win roundtrip airfare to New York to see actor Bryan Cranston in the Broadway show "All the Way."
In the play, Cranston plays former President Lyndon B. Johnson.