President Obama raised $43.6 million for the Democratic Party and his reelection campaign in April.
The total is down from $53 million in March, although May is lining up to be a strong fundraising month for the campaign, thanks in part to the president’s recent endorsement of gay marriage.
Obama’s campaign manager, Jim Messina, unveiled the April figures through a Web video in the campaign’s continued effort to appeal to small and first-time donors.
Messina said there were 169,500 first-time donors in April, bringing the campaign to nearly 2 million individual donors in this campaign cycle. He said 98 percent of the donors gave $250 or less, with the average donation coming in at just above $50.
“That makes our campaign different and it’s how we’re going to build a winning organization across the country,” Messina said.
The Obama campaign is making a concerted effort to boost the number of small donations, as its affiliated super-PACs have not been able to compete with the big donations from wealthy individuals contributing to super-PAC’s affiliated with presumptive GOP nominee Mitt Romney.
Messina tried to drive this point home in the ad, citing what he said was $10 million in negative advertising in April from super-PACs affiliated with billionaire oil investors Charles and David Koch and other outside groups that back Romney.