The ad, made up of short clips of Gingrich onstage at televised debates and titled “Winning the Argument,” builds the case for his candidacy around his economic plan.
He is also seen calling for “lower taxes, less regulation” and for the election of a president who would “actually be positive about people who create jobs.”
The statement from Gingrich campaign press secretary R.C. Hammond that accompanied the ad’s release noted that the footage included images of “Mitt the Massachusetts Moderate listening closely” to Gingrich.
The statement also included a jab at Romney, formerly the governor of Massachusetts, for a “timid response to Barack Obama on the economy, and [a] lack of a bold plan for jobs and growth.”
Gingrich’s communications director, Joe DeSantis, said the campaign had placed a “major buy” of TV advertising, which would see the former House Speaker’s commercials broadcast statewide in the run-up to the Jan. 3 caucuses.
The buy comes with Gingrich’s polling numbers in Iowa reduced to about half of their peak. Polls taken at the start of this month indicated that he had more than 30 percent support among Iowa Republicans. His standing has hovered around 15 percent in the most recent polls.
Republican presidential candidates and the political action committees supporting them have spent around $10 million on TV advertising during December, according to a Tuesday Des Moines Register report.
See the ad here: