The Republican National Committee and Democratic Congressional Campaign Committee both refocused their attention on healthcare Monday morning.
The DCCC announced robocalls against vulnerable House Republicans on Medicare, while the RNC put out a memo sardonically titled "Happy Birthday, ObamaCare."
The RNC memo argues that the law will hurt Obama in November, and lays out a series of polls showing the law is unpopular nationally.
"As we move into the fall of 2012, what will be on the minds of voters, ObamaCare? No one bears more responsibility than Obama for his namesake law, and no one will bear more responsibility for the toll it's taking on Democrat incumbents and candidates," writes RNC political director Rick Wiley. "All this has got to give Obama a headache, and probably a tummy-ache too. Perhaps Joe Biden can find him an aspirin ... if a bureaucrat somewhere approves of it."
The DCCC's robocalls target 41 potentially vulnerable House Republicans, arguing they have repeatedly pushed to cut Medicare. "Republicans in Washington have a new budget that chooses millionaires over Medicare," says one version of the script. "House Republicans ... demand seniors who earned their Medicare benefits spend thousands more, but refuse to end tax loopholes and giveaways for millionaires. It's just not fair and it's not right. We all agree Washington needs to cut spending, but it should be done the right way, not on the backs of seniors."
How the parties describe their positions on healthcare in general — and Medicare specifically — is crucial to their electoral success, especially in states with large numbers of senior citizens such as Ohio, Pennsylvania and Florida. The next few weeks are likely to see another battle to frame the issue, as both sides seek to say the other wants to dismantle Medicare.