A new group is out with a digital ad in Ohio that attacks Donald TrumpDonald TrumpSenate passes stopgap funding bill, averting shutdown Critics of Jeff Sessions's LGBT case don't know their history (or his) Senate advances funding measure, avoiding shutdown MORE’s trade policy.
The spot, from Americans for the Real Deal, targets blue-collar Ohio voters and argues they’ll pay more out-of-pocket costs if the presidential contender's policies become reality.
“Trump gets his way, you'll be paying 35 percent more on your next truck. That's 9,000 in taxes out of your pocket,” the ad's narrator says.
“Want a new TV? Trump wants you to pay a 45 percent tax. Add two grand to that TV.”
Trump has floated raising tariffs on imported goods to as much as 35 percent, and has called for a 45 percent tariff on goods from China.
The ad argues those policies could spell doom for the U.S. economy.
Jake Schaible, the Republican businessman from California leading the group, told The Hill that the billionaire is misleading the very voters who would be hurt most by his tariff policies.
“Trump voters, particularly the rural male voter with low education, has no idea they are being lied to. But unfortunately, these are the very Americans who will be hurt the most by these hidden, regressive taxes,” he said.
Ohio’s GOP primary is March 15. Trump currently holds a slim lead over Ohio Gov. John Kasich, who faces a must-win situation in the winner-take-all state.
While Schaible is a Republican, he reached out to an old fraternity brother, Neil Kammerman, in the hopes that he would join the cause.
Kammerman, a Democratic media consultant, said he was happy to join up because he believes taking down Trump should be a bipartisan goal.
“We are not trying to determine who the Republican nominee is. As long as it not Trump, we don’t care,” Kammerman told The Hill.
“We are just trying to get the message out in Ohio that this guy is terrible. If it benefits Kasich, great. If it benefits [Marco] Rubio, great. If it benefits [Ted] Cruz, great. We just don’t want it to benefit Trump.”
The ad is already up online and on social media, but Kammerman said the group is expecting to expand that with a six-figure digital ad buy.
Since the group lacks the gigantic war chests seen in some of the higher-profile anti-Trump efforts, it has launched a crowdfunding drive to add additional revenue.
While the two men would not delve into specifics, they said the group has financial commitments outside of the public donation push, which has only garnered about $3,000.
“I’ve maxed my credit cards and I have a bank account overdrawn because I believe in this and I’ve dumped a significant amount of money into this,” Schaible said.
“I can guarantee you that the amount of money that has come through the crowdfunding is just an additional avenue for the public to participate, we are not dependent on the crowdfunding in the slightest.”