Iowa Republican Terry Branstad borrowed from "Saturday Night Live" for his campaign's latest TV spot, countering Gov. Chet Culver's (D) opening ad salvo with a one-word answer — "really?"
"Chet Culver is criticizing Terry Branstad's accounting practices? Really?" the female announcer says in the spot. It goes on to tout Branstad's record as a fiscal conservative.
Spending is likely to be a central issue in the race.
SNL's Weekend Updated segment had a long-running bit called, "Really!? With Seth & Amy." A spokesman for Branstad declined to say whether it provided the ad's inspiration.
Branstad's new 30-second spot is running statewide on network and cable television. Kim Alfano of the Delaware-based firm Alfano Communications is producing his ads.
Watch the ad and a vintage clip of SNL's segment after the jump.