The Democrat vying to succeed retiring Rep. David Obey (D-Wis.) released her first TV ad of the campaign Thursday, which focuses on her would-be Congressional paycheck.

In the 30-second ad, state Sen. Julie Lassa (D) says she’ll fight to cut Congress’s pay by 10 percent until they lower unemployment. She doesn’t say by how much unemployment should be lowered.

She also says she won’t accept a pay raise until the budget is balanced (members automatically receive pay raises unless they vote to freeze the increase, as they recently did for 2010-11).

According to the Lassa camp, it's a major buy that will be seen by a "majority" of voters in the seventh district. It's airing on broadcast and was produced by Tom King and Murphy Putnam. 

The National Republican Congressional Committee was quick to claim that Lassa accepted a pay increase during her time in the state Legislature. 

"In the state Senate, Lassa accepted a taxpayer-funded raise when 60,000 Wisconsinites lost their jobs," Tom Erickson, an NRCC spokesman, said in a statement. "If Lassa would take a bonus while thousands of Badger Staters were given pink slips, how can Wisconsin families trust this career politician to stand up for them?"

The Lassa camp disputed the claim, saying that she returned the salary increase.

"While Julie Lassa is voluntarily giving back 3 percent of her salary to taxpayers, Sean Duffy has consistently received taxpayer funded pay raises in his seven years in office," Haley Morris, a spokeswoman for Lassa, said in a statement.

Lassa, who's already been hit by TV ads by outside groups, faces Republican Sean Duffy in November.

--Updated at 12:13 p.m. and 1:33 p.m. and 8:18 p.m.