Ohio state Treasurer Josh Mandel (R) is out with the second ad of his Senate campaign against Sen. Sherrod Brown (D-Ohio), and like his first ad, released last week, his new ad puts his military service front and center.
Mandel, a former U.S. Marine who served in Iraq before becoming a state lawmaker and then being elected to his first term as state treasurer, promotes a tough-guy image in the ad, where his former troop mates declare their support for his campaign and their confidence that his military training has readied him for Washington.
“Josh Mandel is a Marine, and you don’t push Marines around,” one of his fellow service members says in the ad.
Mandel’s campaign had reserved about $540,000 in airtime in Ohio last week for the first round of ads. That figure has been upped to almost $1 million now that the new ad is in rotation, according to a source tracking the ad market in Ohio.
Mandel's previous ad, titled "Boots," also highlights his two tours in Iraq and his family legacy in the military. The 30-second spot shows Mandel lacing up his boots as if preparing for battle.
Mandel’s ad makes no mention of his work as treasurer, a fact that Brown’s campaign has said stems from a failed record in state office that Mandel can’t persuasively run on. Mandel has come under scrutiny for failing to attend state deposit board meetings and for appointing inexperienced campaign staffers to high-level and well-paid positions in in the treasurer’s office.
“When I get to Washington, these folks are not going to push me around,” Mandel wrote Tuesday in a fundraising pitch to supporters. “Not Republican bosses who want to spend too much, not Democrat bosses who oppose American energy independence, not the lobbyists who want to keep our punitive tax code the same, and not the media elite who spread cynicism about any new idea.”
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