While Sherman described the move as a ploy — and didn't seem to be joking in the video — his campaign spokesman told The Hill the campaign had edited his mother out of the shot sent to non-Jewish voters because of the photo was "awkwardly composed."
Targeting different mailers to different groups is a common campaign tactic — but it is notable that Sherman and his campaign can't seem to get on the same page.
He's running against Rep. Howard Berman (D-Calif.) in a combined district in Los Angeles. The two will face off in an all-party primary on June 5, and will likely face off again in November in the heavily Democratic district.
Watch Sherman explain the campaign mailer:
Photos courtesy of LA Observed.