The advertisements and mailings running in each race are the product of a nationwide survey of independent women in battleground states conducted by the organization, the groundwork for the highly targeted messaging effort they launched today. Messaging in some races will focus on the Republican candidate's position on women's issues, while in others, the messaging will take a wider frame to highlight the candidate's past record.
Women Vote! is engaging in the Senate races of Democrats Shelley Berkley, running against Sen. Dean HellerDean HellerLake Mead hits record low water level Tough choice for vulnerable GOP senators: Embrace or reject Trump Press: Forget about GOP unity in 2016 MORE (R) in Nevada; Tammy BaldwinTammy BaldwinDem introduces bill to block new government hacking powers The Trail 2016: The campaign that never sleeps Dem senator: 'I am a human being and a superdelegate’ MORE, running against Tommy Thompson (R) in Wisconsin; and Mazie HironoMazie HironoDems pressure Obama on vow to resettle 10,000 Syrian refugees Carter pledges probe of sex assault testimony GOP blocks slate of Obama judicial nominees MORE, running against Linda Lingle (R) in Hawaii.
They'll be targeting 48,000 independent female voters in Nevada with mailers and online advertising focusing on Heller's support for the Blunt Amendment, which would exempt employers from covering birth control for their employees, and his support to defund Planned Parenthood. In the other two races, however, Women Vote! more generally highlights Thompson and Lingle's past policy records and how they hurt women and working families.
Women Vote! is also launching advertising and direct mail campaigns in Arizona's 1st District, against Republican Jonathan Paton; Florida's 10th District, against Republican Daniel Webster; Illinois's 7th District, against Republican Bobby Schilling; and the group will engage along with SEIU in Washington's 1st District, against Republican John Koster.
And in New Hampshire, where Emily's List says "the single most effective message in New Hampshire is the Republicans’ positions on women’s health and reproductive freedom," Women Vote! will dig into the race for governor, highlighting Republican Ovide Lamontagne's position on women's issues.