The Democratic Congressional Campaign Committee is increasing its current investment in the Tallahassee and Panama City markets by $250,000 over the next two weeks.

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And the committee is launching a new ad in the district on Friday that slams Southerland for backing Rep. Paul RyanPaul Davis RyanLieu rips Ryan after Waffle House shooting: ‘When will you stop silencing us?’ To succeed in Syria, Democrats should not resist Trump policy House Republicans prepare to battle for leadership slots MORE's (R-Wis.) budget while characterizing his $174,000 congressional salary as "not so much." It's the DCCC's fourth ad in the race.

House Majority PAC, the Democratic group working to regain a majority in the House, also launched its first television ad in the race this week, and went up on African-American radio with an ad on Thursday. Democrats believe the black vote in the district could be pivotal to Democrat Al Lawson's chances.

Earlier this month, Democrats touted a poll that had Southerland tied with Lawson, and the expansion of their buy seems to indicate they're bullish on their chances going into the final weeks of the campaign.