The ads call on Democrats to back the GOP-drafted "Working Families Flexibility Act," which would allow employers to give comp time for overtime hours rather than pay employees for them. The bill will likely be voted on in the House next week.

"Tell Rep. Kyrsten Sinema you shouldn't have to choose between work and family," says one of the banner ads.

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"Demand Rep. Bill Enyart provide more freedom for working moms," says another.

"Most mothers in America are part of our country's workforce, and House Democrats are forcing them to choose between work and family," said NRCC spokeswoman Andrea Bozek. "It's time for these out-of-touch Democrats to stand up for the thousands of working families in their districts and support this common-sense legislation."

Democrats fired back, pointing out that most House Republicans voted against the Lilly Ledbetter Fair Pay Act and the Violence Against Women Act.

"House Republicans wish women voters would forget their past and ignore their agenda, but women voters are too smart for that," said Democratic Congressional Campaign Committee spokeswoman Emily Bittner. "This Republican Congress has been the most extreme, anti-woman legislature in American history with an agenda to deny women equal pay, quality healthcare services and even domestic violence protections. If Republicans think their problem is the style of their marketing campaign — not the substance they're selling — they've missed the message of the 2012 elections."

The NRCC's targets: Democratic Reps. Ann KirkpatrickAnn KirkpatrickMajor progressive group endorses Martha McSally challenger Women make little gains in new Congress McCain wins sixth Senate term MORE (Ariz.), Ron BarberRonald (Ron) Sylvester BarberPrinciples and actions mean more than Jeff Flake’s words Giffords to lawmakers avoiding town halls: 'Have some courage' Ten House seats Dems hope Trump will tilt MORE (Ariz.), Kyrsten Sinema (Ariz.), Ami BeraAmerish (Ami) Babulal BeraAmerica’s leadership needed in global health Lawmakers eye private moon missions Republicans look for California House wins in 2018 midterms MORE (Calif.), Julia BrownleyJulia BrownleyGOP leaders prevent votes to ban federal spending at Trump businesses Dem whip asks Ryan to allow floor votes on DACA this week Five celebrities running for office MORE (Calif.), Raul Ruiz (Calif.), Scott Peters (Calif.), Elizabeth Esty (Conn.), Patrick Murphy (Fla.), Joe GarciaJoe GarciaFlorida Dems hosting fundraiser for GOP lawmaker Freshman Curbelo wins reelection in Fla. LGBT Republican groups campaigning for Curbelo in Fla. MORE (Fla.), Brad Schneider (Ill.), Bill Enyart (Ill.), Cheri BustosCheri BustosEconomy-focused Dems headlining Iowa fundraiser Dems to unveil ‘better deal’ messaging campaign Monday Lawmakers send well-wishes to Scalise on Twitter MORE (Ill.), Collin Peterson (Minn.), Mike McIntyre (N.C.), Tim BishopTimothy (Tim) Howard BishopDems separated by 29 votes in NY House primary Flint residents hire first K Street firm House moves to vote on .1T package; backup plan in place MORE (N.Y.), Carolyn Maloney (N.Y.), Pete GallegoPete P. GallegoObamaCare repeal vote: 15 GOP lawmakers to watch Vulnerable Texas GOP lawmaker survives rematch 5 races for tech to watch MORE (Texas), Jim MathesonJim MathesonTrump's budget targets affordable, reliable power Work begins on T infrastructure plan New president, new Congress, new opportunity MORE (Utah) and Nick RahallNick RahallLikely W.Va. Senate GOP rivals spar in radio appearances West Virginia is no longer Clinton country Solution needed: Rail congestion is stifling economic growth MORE (W.Va.).