The ads call on Democrats to back the GOP-drafted "Working Families Flexibility Act," which would allow employers to give comp time for overtime hours rather than pay employees for them. The bill will likely be voted on in the House next week.
"Tell Rep. Kyrsten Sinema you shouldn't have to choose between work and family," says one of the banner ads.
"Most mothers in America are part of our country's workforce, and House Democrats are forcing them to choose between work and family," said NRCC spokeswoman Andrea Bozek. "It's time for these out-of-touch Democrats to stand up for the thousands of working families in their districts and support this common-sense legislation."
Democrats fired back, pointing out that most House Republicans voted against the Lilly Ledbetter Fair Pay Act and the Violence Against Women Act.
"House Republicans wish women voters would forget their past and ignore their agenda, but women voters are too smart for that," said Democratic Congressional Campaign Committee spokeswoman Emily Bittner. "This Republican Congress has been the most extreme, anti-woman legislature in American history with an agenda to deny women equal pay, quality healthcare services and even domestic violence protections. If Republicans think their problem is the style of their marketing campaign — not the substance they're selling — they've missed the message of the 2012 elections."
The NRCC's targets: Democratic Reps. Ann Kirkpatrick (Ariz.), Ron Barber (Ariz.), Kyrsten Sinema (Ariz.), Ami Bera (Calif.), Julia Brownley (Calif.), Raul Ruiz (Calif.), Scott Peters (Calif.), Elizabeth Esty (Conn.), Patrick Murphy (Fla.), Joe Garcia (Fla.), Brad Schneider (Ill.), Bill Enyart (Ill.), Cheri Bustos (Ill.), Collin Peterson (Minn.), Mike McIntyre (N.C.), Tim Bishop (N.Y.), Carolyn Maloney (N.Y.), Pete Gallego (Texas), Jim Matheson (Utah) and Nick Rahall (W.Va.).