The Service Employees International Union is launching Spanish-language radio ads aimed at pressuring a dozen House Republicans to support immigration reform.

The $200,000 in ads target Republicans who represent a large number of Hispanics, and were announced as the House GOP conference prepares for a Wednesday meeting to discuss the way forward on immigration reform. 

"The debate over immigration reform has reached its deciding moment," the ad begins, before playing clips of Reps. Paul BrounPaul BrounCalifornia lawmaker's chief of staff resigns after indictment Republican candidates run against ghost of John Boehner The Trail 2016: Let’s have another debate! MORE (R-Ga.) and Randy WeberRandy WeberThe Hill's Whip List: 19 GOP no votes on new ObamaCare replacement bill Ryan transfers record M to House GOP's campaign arm in March Freedom Caucus poised for pivotal role in infrastructure fight MORE (R-Texas) calling illegal immigrants "criminals" and "takers."

ADVERTISEMENT
The ad then asks the congressmen to choose the side of "true patriots — business owners, religious leaders and elected officials from both parties" who support immigration reform that includes a pathway to citizenship for the nation's illegal immigrants. 

The ads target GOP Reps. Jeff Denham (Calif.), David Valadao (Calif.), Gary Miller (Calif.), Buck McKeon (Calif.), Scott Tipton (Colo.), Mike Coffman (Colo.), Daniel Webster (Fla.), Joe Heck (Nev.), Mark AmodeiMark AmodeiTrump’s EPA budget cuts hit strong opposition at House panel Healthcare vote puts Heller in a bind Liberal group funds 0K in attack ads after healthcare vote MORE (Nev.), Ted PoeTed PoeKudos for backing US-Cuba reset House bill threatens Russia with nuclear treaty suspension For the sake of police, don’t back the Back the Blue Act MORE (Texas), Pete Olson (Texas) and Weber.

Valadao's district is 70 percent Hispanic, while Miller's is 50 percent Hispanci, according to U.S. Census data. Denham's and McKeon's are both 40 percent Hispanic.

The group isn't the only one to take to the air on immigration ahead of Wednesday's GOP meeting: the pro-reform conservative group American Action Forum is running ads on Fox News encouraging the House to take up border security.