"I'm just an average guy who worked his butt off to raise a family and give them a good start in life, which is really what the American Dream is supposed to be," Niecestro told The Daily Caller. "And that's who I am."

He's pledging to spend $1 million of his own money on the race, which won't have much of an impact in a big state where he has zero name ID.

It's interesting, though, that so many self-funders (Meg Whitman, Jeff Greene, etc.) are running during an economic downturn.

King not welcome

King was set for a weekend trip to Colorado for a fundraiser with Republican House candidate Cory GardnerCory Scott GardnerTrump presses GOP to change Senate rules Republicans insist tax law will help in midterms The Hill's 12:30 Report MORE and a rally with the Northern Colorado Tea Party.

But after his comments about Obama favoring blacks over whites, King was uninvited from the Gardner event. Then the Democratic Congressional Campaign Committee hit Gardner for still appearing at the Tea Party rally with King. The Iowa congressman was subsequently dropped from the rally, too.

King, uncowed, was back at it again this week, saying on the House floor Monday that law enforcement officers could identify illegal immigrations by "indicators" such as "the type of grooming that they might have."