Bush's former press aide leading new RNC effort to beat Obama

Former White House Press Secretary Ari Fleischer will help lead a Republican National Committee effort to adjust and refine the party's national message heading into 2012.

Fleischer, who served as press secretary to former President George W. Bush from 2001 to 2003, is set to steer the committee's "communicators group," according to an email from RNC Communications Director Sean Spicer.

The RNC is planning monthly conference calls with a group of GOP communications pros to discuss strengths and weaknesses of the party's messaging and disseminate ideas.

"As we enter a key presidential cycle at the RNC, we are putting together a group of top notch communicators inside and outside the beltway," Spicer wrote in an email to GOP insiders that went out Sunday night. "I am pleased to announce that former White House Press Secretary Ari Fleischer has agreed to help lead this group."

The RNC is holding its first call Tuesday morning, which will include Fleischer and Republican pollster Glen Bolger. It comes just a day after President Obama announced his reelection campaign with a video message to supporters.

Under former Chairman Michael Steele, the RNC's 2010 performance was widely panned despite a strong election cycle for Republicans nationally. New Chairman Reince Priebus has pledged to regain the trust of major donors and is working to rebuild the committee's political infrastructure.