Crossroads GPS jumps into jobs debate

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According to the poll, conducted by Republican pollster Glenn Bolger's Public Opinion Stragies, 43 percent of likely voters support Obama's jobs plan while 42 percent oppose it. Obama's job approval rating is lower, with 43 percent approving of the job he's done and 53 percent disapproving.

The web ad does not take on Obama's jobs bill head on. Rather, it shows a clip of Obama saying that his plan to raise taxes on wealthy Americans to pay for the bill "is not class warfare -- it's math," and then runs through a litany of statistics hammering Obama's jobs record.

The poll showed that a narrow plurality of likely voters supported raising taxes on the rich even after both sides had been framed politically, and Law admitted that Obama's argument that the rich needed to pay more resonated with some voters, but that he thought his group could move the public's perception on the debate.

"The president has done a clever job of developing an urbane form of class warfare… that does have resonance with some segments of voters," he said. "It’s an issue that’s not static, it’s dynamic and needs to be litigated. I think we can litigate it successfully."

The poll of 800 likely voters was conducted from Sept. 17-19 and has a margin of error of plus or minus 3.46 percent.

The ad seeks to start framing the debate. Watch it here: