Romney campaign going up with first general-election ad

"It will be a positive ad about the things I will do if I were president. It's contrasting with the president's ad, which came out, once again, as a character assassination ad," he said in Florida.

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The ad will run in Iowa, Ohio, North Carolina and Virginia, according to NBC news, four swing states that are key to Romney's reelection. The ad buy is for $1.3 million, a relatively small purchase spread over the states.