Former Attorney General Eric HolderEric Himpton HolderUS law is not on the side of Mueller's appointment as special counsel Holder redistricting group backs lawsuits for 3 additional majority-black congressional districts Liberal groups launches ads against prospective Trump Supreme Court nominees MORE touts Democratic presidential candidate Hillary ClintonHillary Diane Rodham ClintonLewandowski says 'womp womp' at story of young girl being separated from mother at border Giuliani: FBI asked me about tease of a 'surprise' before election Republicans tear into IG finding on Clinton probe MORE as a champion of civil rights in a new Clinton campaign ad in South Carolina.

"If you want to make sure Republicans don't take us backward, help Hillary move us forward," he says in the video, evoking President Obama's "Forward" campaign theme in 2012. 

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Holder, the first African-American attorney general, also notes that Clinton is in favor of tougher gun laws and "police accountability."

The 30-second spot, Clinton's first in South Carolina, comes a few weeks ahead of the Palmetto State's Feb. 27 primary. 

The ad airing this week is part of a broader ad buy in Charleston, Columbia, Greenville-Spartanburg and Florence-Myrtle Beach, according to Clinton's campaign. 
 
Holder was previously featured in a similar 60-second radio ad for Clinton released last week. He positions himself as a target of Republicans and ally of Clinton in the ads.
 
South Carolina holds the fourth voting contest after Iowa, New Hampshire and Nevada. Clinton is widely viewed as having strong support among black voters in South Carolina.
 
Clinton squeaked out a win over rival Sen. Bernie SandersBernard (Bernie) SandersHeckler yells ‘Mr. President, f--- you’ as Trump arrives at Capitol Veteran New York Dems face upstart challengers Senate passes 6B defense bill MORE (I-Vt.) in Iowa on Monday, and is in New Hampshire ahead of the Feb. 9 primary there where Sanders is leading in most polls.