A super-PAC supporting Hillary ClintonHillary Rodham ClintonMcAfee on chances of Libertarian win: 'We're not that stupid' Libertarian candidate raps at party convention McAuliffe heads off probe that could hurt Clinton MORE's presidential bid is adding an African-American strategic media firm to help grow Clinton's lead with minority voters.
Priorities USA will partner with Fuse Advertising, which coordinated President Obama's media outreach to the black community during 2008 and 2012 campaigns, The Hill has learned exclusively.
"Just as we were proud to help elect President Obama in 2008 and 2012, we’re very excited to be joining Priorities USA where we will once more make history and help elect Hillary Clinton President of the United States," Fuse CEO Clifford Franklin said in a statement provided to The Hill.
"Hillary is the only candidate strong enough to take on the Republicans in November and will stand strong for middle-class Americans, and particularly African-Americans against Republican efforts to attack voting rights, make education more expensive, and give massive tax breaks to the super-wealthy."
Clinton's edge with minority voters is an important reason why she holds substantial leads over Sanders states including Nevada, which has a large Hispanic population. Clinton's lead is 30 points in South Carolina and 20 points Nevada, according to the RealClearPolitics averages of polls. In South Carolina, she leads with black voters by almost 60 points in a recent Wall Street Journal/NBC News/Marist survey.
Last weekend, Clinton traveled to Flint, Mich., the city plagued by water contamination that has disproportionately affected minority residents. There, she flexed her political muscle with a speech calling for an immediate solution to protect the predominately African-American community.
Sanders has stepped up his engagement with minority voters in recent weeks, specifically in South Carolina and with black voters. He released ads in South Carolina for the first time late last month and won the endorsement of former NAACP head Ben Jealous, who promised to be a vocal advocate for Sanders's policies.