Jeb Bush, brother and son of former Bush presidents, is said to be mulling a presidential run in 2016, according to the New York Times.
The Times cites Bush supporters and friends in its report that the former Florida governor is "weighing financial and family considerations" for a future run.
Though Bush remains popular in Florida and has garnered national attention with his support for immigration and education reform, there is lingering concern that the persistent unpopularity of the last Bush to hold the White House, his brother President George W. Bush, could hinder his bid.
The younger Bush is also concerned, according to the Times, about how a potential bid could affect his sons' political aspirations. Jeb Bush, Jr., runs a PAC that works to support conservative Hispanic politicians, and George P. Bush is planning to run for land commissioner in Texas.
If Bush does decide to launch a bid, however, Marco Rubio would face a tough decision on whether to also run in 2016. Bush has been a longtime mentor of the Florida senator and rising GOP star, and a contest pitting the two against one another could create a rift within the Republican Party.