Planned Parenthood's political arms are launching a multi-platform, seven-figure ad buy in support of Democratic primary front-runner Hillary ClintonHillary Diane Rodham ClintonGeorge HW Bush wears 'book socks' to Barbara Bush's funeral to honor her passion for literacy Obamas, Clintons to attend funeral of Barbara Bush Hillary Clinton to fundraise in DC for public charter high school MORE

Planned Parenthood Votes and Planned Parenthood Action Fund will promote Clinton’s pro-abortion-rights stance in videos, digital ads, phone banks and mailers, the groups said in a joint statement on Thursday.

The ads will target Michigan, Texas and Virginia ahead of their early March primaries.

“Hillary Clinton is the only candidate in this race who has made women’s health and rights a priority,” said Deirdre Schifeling, Planned Parenthood Action Fund's executive director, in a statement. “Hillary Clinton has been fighting for women and their families for her entire life.” 

In one ad, titled “Champion,” a narrator says “we’re with Hillary, because she’s with us.”

“When they said our healthcare wasn’t important. When they tried to deny us cancer screenings. When they talked about our personal health decisions in ways meant to shame us. She spoke up. She was our champion."

Another spot, “Care that Drives,” features mothers playing with their children.

“You encourage. You listen. All to make sure your family succeeds,” the ads begins, showing a mother pulling a shirt over her son and another playing soccer with two daughters. 

“Care. It’s what’s most important. It’s why Hillary Clinton stood up for children without health insurance,” the ad continues. “To make sure they could see a doctor.”

“And when Congress threatened to block patients from Planned Parenthood’s basic services, Hillary Clinton stood up for cancer screenings and birth controls.”

In response to the group's support of Clinton, primary rival Bernie SandersBernard (Bernie) SandersHannity snaps back at 'Crybaby' Todd: 'Only conservatives have to disclose relationships?' Chuck Todd lashes out at Fox, defends wife in radio interview Trump pressed Sessions to fire FBI agents who sent anti-Trump texts: report MORE last month said the nation's largest abortion provider is part of the “political establishment” opposed to his campaign. He later walked back the remark. 

Republicans have tried to defund Planned Parenthood this cycle after undercover videos surfaced regarding its use of fetal tissue. Several GOP primary candidates have also pledged to defund the group if elected.