Planned Parenthood's political arms are launching a multi-platform, seven-figure ad buy in support of Democratic primary front-runner Hillary ClintonHillary Rodham ClintonAssange meets U.S. congressman, vows to prove Russia did not leak him documents High-ranking FBI official leaves Russia probe OPINION | Steve Bannon is Trump's indispensable man — don't sacrifice him to the critics MORE

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Planned Parenthood Votes and Planned Parenthood Action Fund will promote Clinton’s pro-abortion-rights stance in videos, digital ads, phone banks and mailers, the groups said in a joint statement on Thursday.

The ads will target Michigan, Texas and Virginia ahead of their early March primaries.

“Hillary Clinton is the only candidate in this race who has made women’s health and rights a priority,” said Deirdre Schifeling, Planned Parenthood Action Fund's executive director, in a statement. “Hillary Clinton has been fighting for women and their families for her entire life.” 

In one ad, titled “Champion,” a narrator says “we’re with Hillary, because she’s with us.”

“When they said our healthcare wasn’t important. When they tried to deny us cancer screenings. When they talked about our personal health decisions in ways meant to shame us. She spoke up. She was our champion."

Another spot, “Care that Drives,” features mothers playing with their children.

“You encourage. You listen. All to make sure your family succeeds,” the ads begins, showing a mother pulling a shirt over her son and another playing soccer with two daughters. 

“Care. It’s what’s most important. It’s why Hillary Clinton stood up for children without health insurance,” the ad continues. “To make sure they could see a doctor.”

“And when Congress threatened to block patients from Planned Parenthood’s basic services, Hillary Clinton stood up for cancer screenings and birth controls.”

In response to the group's support of Clinton, primary rival Bernie SandersBernard (Bernie) SandersThe media couldn't be more blatant in distorting Trump's words on Charlottesville Road to renewable energy is filled with potholes of ‘magic thinking’ Bernie Sanders: Trump’s Charlottesville comments ‘embarrassing’ MORE last month said the nation's largest abortion provider is part of the “political establishment” opposed to his campaign. He later walked back the remark. 

Republicans have tried to defund Planned Parenthood this cycle after undercover videos surfaced regarding its use of fetal tissue. Several GOP primary candidates have also pledged to defund the group if elected.