Sanders uses Snapchat filters to get out the vote in NY

Bernie SandersBernard (Bernie) SandersDems ponder gender politics of 2020 nominee 2020 Dem contenders travel to key primary states After Florida school shooting, vows for change but no clear path forward MORE’s Democratic presidential campaign has purchased Snapchat geofilters to help boost voter turnout among the app's users in Tuesday's New York primary.

“As Sen. Sanders says regularly, if there’s a high voter turnout with a lot of young people at the polls, we’re going to do well,” Kenneth Pennington, Sanders’s digital director, said in an email, Ad Age reported. "Our aim with these advertisements is to remind people that today they get to cast their ballot for Sen. Sanders."

Both Pennington and a Snapchat spokesman declined to reveal how much the campaign spent on the filters.

Snapchat users can place such filters over photos and videos before sending them to friends.

One filter specific to New York City reads, “New York City vote Bernie Today!” and shows an illustration of Sanders posing with the State of Liberty.

Another Sanders filter is available elsewhere in the Empire State. 

A Snapchat spokesman on Tuesday said he is unaware of any other presidential campaign that purchased geofilters for the New York primary.

Sanders's rival, Democratic front-runner Hillary ClintonHillary Diane Rodham ClintonWoman behind pro-Trump Facebook page denies being influenced by Russians Trump: CNN, MSNBC 'got scammed' into covering Russian-organized rally Pennsylvania Democrats set to win big with new district map MORE, and the GOP presidential field all maintain active Snapchat accounts as well.

Clinton’s team posted video of her campaigning in the New York City boroughs of Manhattan and Queens and in Yonkers on Monday. It also released footage of her voting in Westchester early Tuesday.

Republican candidate John Kasich posted video of a Monday townhall in Schenectady, N.Y.

Sanders, a Brooklyn native, trails Clinton by nearly 12 points in New York, according to the latest RealClearPolitics of polls.

Republican front-runner Donald TrumpDonald John TrumpAccuser says Trump should be afraid of the truth Woman behind pro-Trump Facebook page denies being influenced by Russians Shulkin says he has White House approval to root out 'subversion' at VA MORE, meanwhile, leads Ted CruzRafael (Ted) Edward CruzOvernight Health Care: Trump eases rules on insurance outside ObamaCare | HHS office on religious rights gets 300 complaints in a month | GOP chair eyes opioid bill vote by Memorial Day HHS official put on leave amid probe into social media posts Trump, Pence to address CPAC this week MORE and Kasich by over 30 points in New York.