Sanders uses Snapchat filters to get out the vote in NY

Bernie SandersBernard (Bernie) SandersRealClearPolitics editor: Moderate Democrats are losing even when they win Sanders tests his brand in Florida Ocasio-Cortez slammed for banning press from public event MORE’s Democratic presidential campaign has purchased Snapchat geofilters to help boost voter turnout among the app's users in Tuesday's New York primary.

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“As Sen. Sanders says regularly, if there’s a high voter turnout with a lot of young people at the polls, we’re going to do well,” Kenneth Pennington, Sanders’s digital director, said in an email, Ad Age reported. "Our aim with these advertisements is to remind people that today they get to cast their ballot for Sen. Sanders."

Both Pennington and a Snapchat spokesman declined to reveal how much the campaign spent on the filters.

Snapchat users can place such filters over photos and videos before sending them to friends.

One filter specific to New York City reads, “New York City vote Bernie Today!” and shows an illustration of Sanders posing with the State of Liberty.

Another Sanders filter is available elsewhere in the Empire State. 

A Snapchat spokesman on Tuesday said he is unaware of any other presidential campaign that purchased geofilters for the New York primary.

Sanders's rival, Democratic front-runner Hillary ClintonHillary Diane Rodham ClintonMueller recommends Papadopoulos be sentenced to up to 6 months in prison Poll: Dem opponent leads Scott Walker by 5 points Cuomo fires back at Trump: 'America is great because it rejects your hate-filled agenda' MORE, and the GOP presidential field all maintain active Snapchat accounts as well.

Clinton’s team posted video of her campaigning in the New York City boroughs of Manhattan and Queens and in Yonkers on Monday. It also released footage of her voting in Westchester early Tuesday.

Republican candidate John Kasich posted video of a Monday townhall in Schenectady, N.Y.

Sanders, a Brooklyn native, trails Clinton by nearly 12 points in New York, according to the latest RealClearPolitics of polls.

Republican front-runner Donald TrumpDonald John TrumpBrennan fires new shot at Trump: ‘He’s drunk on power’ Trump aides discussed using security clearance revocations to distract from negative stories: report Trump tried to dissuade Melania from 'Be Best' anti-bullying campaign: report MORE, meanwhile, leads Ted CruzRafael (Ted) Edward CruzBeto O’Rourke: Term limits can help keep politicians from turning into a--holes Election Countdown: GOP worries House majority endangered by top of ticket | Dems make history in Tuesday's primaries | Parties fight for Puerto Rican vote in Florida | GOP lawmakers plan 'Freedom Tour' Former spokeswoman defends Trump calling Omarosa ‘dog’: He’s called men dogs MORE and Kasich by over 30 points in New York.