Trump campaign calls for $100K in donations by the end of the day
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The Donald TrumpDonald John TrumpTrump says he doesn't want to use 'adversary' to describe Russia Comey urges Americans to vote for Democrats in midterms Roby wins Alabama GOP runoff, overcoming blowback from Trump criticism MORE campaign sent its first "emergency" fundraising email to supporters Saturday, seeking to raise at least $100,000 by the end of the day. 

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That request follows a multimillion-dollar ad blitz launched by likely general election rival Hillary ClintonHillary Diane Rodham ClintonOvernight Defense: Trump tries to quell Russia furor | GOP looks to reassure NATO | Mattis open to meeting Russian counterpart Dem pollster: GOP women have a more difficult time winning primary races than Dems Mellman: (Mis)interpreting elections MORE this week.

"Right now we're facing an emergency goal of $100,000 to help get our ads on the air," the email said. "We need your contribution by 11:59 P.M. Tonight." 

"Crooked Hillary is about to invade your TV with ads attacking Mr. Trump. But we're preparing to fight back," it reads, adding the campaign plans to attack Clinton over her role in Benghazi and the FBI probe into her use of a private email server while secretary of State. 

Clinton, the presumptive Democratic presidential nominee, this week launched a multimillion-dollar ad blitz in eight swing states, her first geared toward the general election. 

Meanwhile, Republican leaders have worried about Trump's fundraising operation as he mounts a general election campaign against Clinton's well-oiled machine. 

Several prominent GOP donors have said they would keep their wallets shut this cycle and not support the unconventional candidate. 

But Trump, the presumptive GOP nominee, has recently said there's "no reason" for his campaign to raise his previously pledged $1 billion for the general election. 

“There’s no reason to raise that,” he said earlier this month. "I just don't think I need nearly as much money as other people need because I get so much publicity."

During the Republican primary, Trump often bragged about his largely "self-funded" campaign, but he's shown increasing willingness to court donors as next month's Republican National Convention in Cleveland draws closer.