"I'm looking," Trump tells the National Review. "I have a large following of people who are tired of seeing this country ripped off, and taken advantage of [by] everyone who does business with us. We used to be the smart one of the block, and now we're the dummies on the block. They want to see me, and I want to see them."

Trump toyed with a presidential run in 2012, though many saw it as an attempt for the media-savvy "The Apprentice" host to gin up attention for his other ventures. He generated plenty of controversy questioning whether President Obama was born in the U.S. and offering $5 million to Obama if he released his college records.

But this time, Trump claims he's more seriously — and deliberately — weighing a bid. He's already spending $1 million in researching whether he could win and after speaking at the Conservative Political Action Conference earlier this year, is heading out to address a gathering of leading Iowa social conservatives later this summer.

"It's very difficult for me to make a commitment with 'The Apprentice' and so many things," Trump says. "It's harder for me than some politician who says, 'I guess I’ll run.' So that’s the thing I have to keep looking at. I want to watch what happens with the 2014 elections and then make a final decision after those elections."