Arizona Senate candidate J.D. Hayworth (R) said it was a "mistake" for him to appear in an infomercial for a company promising "free money grants" to prospective customers.
"I should not have made the ad. It was a mistake," the former congressman said in a statement Thursday.
Sen. John McCain's (R-Ariz.) campaign released two new TV spots Wednesday that used footage from a 2007 infomercial for National Grants Conferences, which featured Hayworth telling viewers the product was not "too good to be true."
"I believed, as did former Congressman J.C.Watts, this to be a reputable firm, but I did not completely check out the organization," Hayworth said Thursday. "As a former broadcaster, I would often make ads for clients, but I regret my association with this firm."
He said he demanded the company, which was investigated by several states for its business practices, stop using his endorsement after he became aware they were "violating the conditions of our original agreement."
"I hope voters will look past a video presentation made three years ago and instead look at the issues confronting us in 2010," Hayworth said.
Hayworth's plea may have come too late: the ad has already caused some prominent conservatives to condemn him.
"This guy's done," conservative talker Glenn Beck said on his radio show Wednesday after airing sound from the infomercial.