Wisconsin Republican calls on 'real' family

Wisconsin Senate candidate Ron Johnson (R) appears with his family, not "professional actors," in his latest TV ad. The 30-second spot features his son and two daughters laboring through some boilerplate lines about how great their dad is. "OK, that's enough," Johnson interrupts to say. "Obviously, I'm not a professional politician."

But he's aspiring to be one — and these types of ads have been effective in the Midwest this cycle. During the primary in Michigan, Republican gubernatorial nominee Rick Snyder ran ads featuring his daughter talking about much of a "nerd" he was, which fit with his "one tough nerd" campaign slogan. Snyder, like Johnson, was also making his first foray into politics after success in the business world. 

Johnson's ad is airing statewide on cable and broadcast TV starting Tuesday, according to a campaign spokeswoman.