Senate Majority Leader Harry Reid (Nev.) makes an allusion to the civil rights movement in an ad unveiled on Tuesday for his campaign's new iPhone app.

The ad opens with Reid sitting in a chair reading "Freedom Summer" by Bruce Watson. The book examines the racial dynamics of the 1964 Democratic National Convention while describing the abuse civil rights organizers faced in the South during that period. 

Reid's campaign said he chose the book.

The Web ad actually has nothing to do with civil rights. It shows Reid exchanging text messages with his wife Landra, and riffing on text message acronyms, to build publicity for his campaign's new iPhone app. The app allow voters to get news from his campaign.

Watch the ad below: