NRSC targets female voters with Black Friday hit

The National Republican Senatorial Committee is hitting vulnerable Democrats and Democratic candidates with a new Black Friday-themed ad campaign focused on ObamaCare.

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The ads, first reported by ABC News, will target Sen. Mary Landrieu (D-La.) and Sen. Mark Begich (D-Alaska), and Democratic candidates Rep. Bruce Braley, running for Iowa's open Senate seat, Rep. Gary Peters, running for Michigan's open Senate seat, and Michelle Nunn, running for Georgia's open Senate seat.

Republican volunteers will put flyers on cars outside shopping centers, fashioned after sale advertisements that feature facts about ObamaCare's impact in each state.

The flyers also charge that each candidate or senator "deceived middle class workers and families," based on the erroneous claim made by Democrats and President Obama that, under ObamaCare, Americans could keep their insurance policies if they liked them.

And the NRSC is running an online ad campaign on shopping sites and social media, targeting Black Friday shoppers and women. Those ads read "Black Friday Sell Out!!! Mary Landrieu misled Louisianians about Obamacare," and click through to a petition for viewers to demand a "refund."

Against Landrieu, Republican volunteers will pass out flyers at the Louisiana State University Tigers football game against the Arkansas Razorbacks on Friday — an opportunity to hit potential Arkansas and Louisiana voters at the same time with the attack. Sen. Mark Pryor (D-Ark.) is heading into a tough reelection fight as well.

Landrieu is one of Democrats' most vulnerable incumbents heading into reelection, and Republicans believe she's particularly susceptible to attacks focused on the Affordable Care Act. A poll released last week showed more than half of those surveyed disapproved of Landrieu's job performance, and she lost 19 percent among Democratic women rating her job performance positively since a spring survey. 

--This piece was corrected to reflect the fact that the NRSC is targeting female voters in all races, not just Louisiana.