Sen. Mark Pryor (D-Ark.) touts his Christian faith in his latest ad, a move seemingly designed to appeal to the large swath of religious voters in his conservative state.
The positive holiday season ad comes after a barrage of early negative advertising from both sides. Pryor's opponent, Rep. Tom Cotton (R-Ark.), has also been on the air in recent weeks with a positive spot featuring his mother.
Pryor is facing a tough challenge from Cotton in the Republican state.