The first ad in Sen. Brian Schatz's (D-Hawaii) primary bid showcases his multiracial extended family and touts his defense of Social Security.

Schatz says he opposes cuts to Social Security because of the 200,000 Hawaiians who depend on the program — including his wife's parents.

"George and Ping live with us, and Social Security has been there for George ever since his eyes gave out, ending his 30 years running the kitchen at Kwok’s Chop Suey," Schatz says in the ad. "I'm Senator Brian Schatz, and I approve this message because protecting Social Security is a commitment I keep for my loved ones — and for yours."

Schatz has been running to Rep. Colleen Hanabusa's (D-Hawaii) left in the primary. Hawaii's Democratic politics are often split along race and class lines, and Schatz's ad, featuring his Chinese-American in-laws, seems designed to help bridge the gap between cultures.

Schatz has been outpacing Hanabusa in fundraising, allowing him to launch his first ad on broadcast and cable across the state months ahead of their August primary.