Rep. Gary Peters (D-Mich.) is launching the first ads of his Senate campaign, positive spots touting his deep middle-class Michigan roots and military service.
He's responding with ads touting his biography.
"I was raised in an average Michigan middle-class home. Dad was a teacher, Mom was a nurse's aide. I was able to go to college and earn three degrees going to school at night," Peters says in one ad.
"Most people don't know Gary was a Lieutenant Commander in the Navy Reserve and signed up again after 9/11. For Gary it has always been about service," his wife Colleen says in the other.
The spots will launch this Friday during the University of Michigan and Michigan State University basketball games in the NCAA tournament, and run for seven weeks on television, backed by a seven-figure ad buy.