Liljenquist, a 37-year-old attorney and business consultant, had been recruited by Tea Party groups, and signaled his intention to run at the end of 2011 when he resigned from his seat in the Utah state Senate. He made clear in his announcement video Wednesday that fiscal issues will constitute the beginning, middle and end of his message as he campaigns against Hatch.
"It's time for a new generation of leaders to step up and take on the challenges of today," Lijlenquist said. "It's time for us to live within our means as a country, and to balance our budget."
The Club for Growth, a deep-pocketed fiscal conservative group, eagerly courted Rep. Jason ChaffetzJason ChaffetzMichael Flynn’s troubles mount Overnight Cybersecurity: DNC hackers also targeted French presidential candidate | Ex-acting AG Yates to testify at Senate Russia hearing Schumer: Flynn news may be 'tip of the iceberg' MORE (R-Utah) to run against Hatch, but Chaffetz quashed their hopes in August when he announced he would seek reelection to the House instead. Rep. Jim MathesonJim MathesonWork begins on T infrastructure plan New president, new Congress, new opportunity First black GOP woman in Congress wins reelection MORE, a Utah Democrat, also considered challenging Hatch, but opted out in October.
FreedomWorks, a national Tea Party group that has set its sights on Hatch, placed its hopes in Liljenquist early, naming him its "Legislative Entrepreneur of the Year" in November and warmly welcoming him to the race on Wednesday.
“We are very pleased to see a dedicated and proven conservative like Dan Liljenquist step up and challenge the status quo in Utah," said FreedomWorks President Matt Kibbe. "His record in the state Senate shows clearly that Liljenquist has the ability to produce innovative solutions to budget woes, and to effectively turn those ideas into action and real legislative change."
Knocking off Hatch in a primary will be an uphill battle for Liljenquist, whose name recognition and fundraising capabilities pale in comparison to Hatch's. As of the end of September, the senator had just over $4 million in his war chest to shore up his reelection.
Notable in Liljenquist's past is a stint as a management consultant at Bain & Co., the global firm where presidential candidate Mitt Romney made his fortune.