The ad, launched by the Progressive Change Campaign Committee, began airing earlier this week. Within the first 24 hours of its airing, PCCC raised over $25,000 from more than 1,500 small-dollar donations, and it has raised overall $50,000 from more than 3,000 donations since it began.

That money raised will go toward airing the ad during the upcoming Cardinals basketball game, during the Sunday morning political talk shows in Lexington and Louisville, Ky., and will bracket the State of the Union in both Kentucky and Washington, D.C.

"Thanks to over 3,000 small-dollar donations at, we are expanding our TV ad buy in a way that will pressure Mitch McConnellAddison (Mitch) Mitchell McConnellSessions: 'We should be like Canada' in how we take in immigrants NSA spying program overcomes key Senate hurdle Overnight Finance: Lawmakers see shutdown odds rising | Trump calls for looser rules for bank loans | Consumer bureau moves to revise payday lending rule | Trump warns China on trade deficit MORE where he'll feel it most. Thousands of families across Kentucky will tune into the basketball game, the Sunday political talk shows, and the State of the Union address," said PCCC co-founder Adam Green.

The ad marked the early launch of what will be one of the nation's most hotly-contested races. Shortly after it went up, conservative super-PAC American Crossroads launched an ad targeting potential Democratic contender Ashley Judd for her support of President Obama.

Watch the ad targeting McConnell: