That money raised will go toward airing the ad during the upcoming Cardinals basketball game, during the Sunday morning political talk shows in Lexington and Louisville, Ky., and will bracket the State of the Union in both Kentucky and Washington, D.C.
"Thanks to over 3,000 small-dollar donations at GunOwnersForReform.com, we are expanding our TV ad buy in a way that will pressure Mitch McConnell where he'll feel it most. Thousands of families across Kentucky will tune into the basketball game, the Sunday political talk shows, and the State of the Union address," said PCCC co-founder Adam Green.
The ad marked the early launch of what will be one of the nation's most hotly-contested races. Shortly after it went up, conservative super-PAC American Crossroads launched an ad targeting potential Democratic contender Ashley Judd for her support of President Obama.
Watch the ad targeting McConnell: