If Sullivan collects the 10,000 signatures needed to get on the ballot by Feb. 27, he will likely face state Rep. Dan Winslow, local businessman Gabriel Gomez and local politician Jon Fetherston in the primary.
Sullivan decided Thursday morning that he was interested in running, and was encouraged, Robichaud said, by the level of support he saw during this past weekend, when volunteers were collecting signatures for him despite a heavy blizzard bearing down on Massachusetts.
"We're going to do this for the next 10 days. It's all volunteer activities, we're not raising a dime. We feel that we have a good enough grassroots organization that we can do it that way," said Robichaud.
Candidates will likely have to collect at least 15,000-16,000 signatures, as
thousands are thrown out in the final count, and Sullivan is unlikely to
be able to hire a company to help him collect names the way
both Gomez and Winslow have.
But Robichaud said Sullivan wasn't concerned.
"We kind of want to show people that we don't need to buy the signatures," she said.
Sullivan served as former President George W. Bush's ATF director during his second term, and also served as Massachusetts U.S. Attorney from 2001-2009.
Winslow and Fetherston also have announced they're pursuing the GOP nomination for Kerry's former seat.
Earlier Thursday, Massachusetts GOP Committeeman Ron Kaufman told The Hill that Sullivan was in the "testing the waters stage," but leaning towards a run.
Democrats will see Reps. Stephen Lynch and Edward MarkeyEd MarkeyOvernight Healthcare: GOP plan marks new phase in ObamaCare fight Overnight Healthcare: Dems trying to force Zika vote | White House tries to stall opioids bill for $$ | Free Lyft rides from ObamaCare Overnight Healthcare: New momentum to lift ban on gay men donating blood MORE battle it out for the party's nomination in the April 30 primary.
—This post was updated at 5:11 p.m.