The Democratic Senatorial Campaign Committee is using Facebook, Google and Twitter ads that feature Sen. Rand Paul (R-Ky.) and Ted Cruz's (R-Texas) faces and urge viewers to "Stop Rand Paul and Ted Cruz!" They're targeting Republican Senate candidates, and the ads direct viewers to a standalone site that gives background on the shutdown.
The site accuses Republicans of "essentially holding the country hostage" over ObamaCare, and warns that if the government shuts down, the elderly, veterans and children will be particularly hurt.
It's part of an ongoing effort attacking Republicans for the conservative-led push to defund ObamaCare, which could result in a government shutdown.
And the Democratic Congressional Campaign Committee is hitting 27 House Republicans with Facebook ads in an effort to target young voters over the defund movement.
The ads urge viewers to sign a petition to "Tell Republicans: Don't shut down the gov't to pad health insurance companies' profits."
"Young voters are fed up and frustrated with the broken Republican Congress more than ever, and we will give them another way to get engaged in stopping the insanity that could devastate our economy," said DCCC spokeswoman Emily Bittner.
House Republicans last week passed a government funding measure that eliminated funding for ObamaCare, which Democrats say amounts to a step closer to a shutdown as it would virtually never make it past the Senate or the White House.
The fight continues in the Senate this week, as a leader of the movement, Sen. Ted Cruz (R-Texas), works to filibuster the bill to prevent Senate Majority Leader Harry Reid (D-Nev.) from stripping the defunding language from the bill.
That effort is likely to fail, however, as Republican leaders in the Senate, including Minority Leader Mitch McConnell (R-Ky.), are beginning to come out as opposed to the strategy.
Democrats believe if the government shuts down Republicans will take much of the blame, and that the fallout could hurt GOP Senate and House candidates in 2014.