NRSC launches Instagram account, takes swipe at Reid over coal

The account's aim is to give the committee "a fast, effective means to communicate our message in a conversational tone," according to a committee aide.

Its first video take a swipe at Reid.

"Voting Democrat equals a vote against energy," NRSC spokeswoman Brook Hougesen says in the first video after playing a clip of Reid saying "coal makes us sick."

More in Senate races

FreedomWorks launches PAC ahead of 2016

Read more »