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The campaign includes Google and Twitter ads targeted to the home states of House Speaker John BoehnerJohn Andrew BoehnerConservative leader: Next House chaplain should have a family House chaplain forced out by Ryan Code red for the GOP MORE (Ohio), Majority Leader Eric CantorEric Ivan CantorRace for Republican Speaker rare chance to unify party for election Scalise allies upset over Ryan blindside on McCarthy endorsement 2018 will test the power of political nobodies MORE (Va.), Senate Minority Leader Mitch McConnellAddison (Mitch) Mitchell McConnellDems hold double-digit lead on generic ballot: poll Senate confirms Pompeo as Trump's new secretary of State The Hill's 12:30 Report MORE (Ky.) and Sens. Rand PaulRandal (Rand) Howard PaulOvernight Defense: Uncertainty for VA after Trump pick withdraws | Veterans groups hope for more input | Pompeo confirmed as secretary of State | Mattis defends Iran deal as Trump deadline nears Overnight Cybersecurity: DHS chief eyes new ways to bolster cyber workforce | Dems grill Diamond and Silk | Senate panel approves bill to protect Mueller | Two-thirds of agencies using email fraud tool Senate confirms Pompeo as Trump's new secretary of State MORE (Ky.), Marco RubioMarco Antonio RubioLobbying world Former Florida congressmen mull bipartisan gubernatorial run: report Winners and losers from Jim Bridenstine’s confirmation as NASA administrator MORE (Fla.) and Ted CruzRafael (Ted) Edward CruzState Dept. voices support for family of terminally ill British toddler Overnight Cybersecurity: DHS chief eyes new ways to bolster cyber workforce | Dems grill Diamond and Silk | Senate panel approves bill to protect Mueller | Two-thirds of agencies using email fraud tool The Hill's 12:30 Report MORE (Texas).

And the DNC is also launching a robocall campaign against all six, offering listeners to connect with their lawmaker "and demand that he stop holding the economy hostage."

The calls are tailored to note the shutdown impact in each state. The call targeting Rubio, for instance, charges that "at the Kennedy Space Center, 99.5 percent of employees have been furloughed as a result of Senator Rubio’s actions."

In addition, the committee will run online ads nationwide to engage supporters on the shutdown.

"We're holding Republicans accountable until they end this manufactured crisis, call a vote to fully fund the government through a clean continuing spending resolution, and allow the nation to pay its bills," DNC Chairwoman Debbie Wasserman Schultz (Fla.) said in a statement.

Democrats believe the shutdown holds political opportunity for them in 2014 and beyond, as polling has shown Republicans taking much of the blame for the situation, though polling indicates Democrats and the president are also seen as a part of the problem.