The campaign includes Google and Twitter ads targeted to the home states of House Speaker John Boehner (Ohio), Majority Leader Eric Cantor (Va.), Senate Minority Leader Mitch McConnell (Ky.) and Sens. Rand Paul (Ky.), Marco Rubio (Fla.) and Ted Cruz (Texas).
And the DNC is also launching a robocall campaign against all six, offering listeners to connect with their lawmaker "and demand that he stop holding the economy hostage."
The calls are tailored to note the shutdown impact in each state. The call targeting Rubio, for instance, charges that "at the Kennedy Space Center, 99.5 percent of employees have been furloughed as a result of Senator Rubio’s actions."
In addition, the committee will run online ads nationwide to engage supporters on the shutdown.
"We're holding Republicans accountable until they end this manufactured crisis, call a vote to fully fund the government through a clean continuing spending resolution, and allow the nation to pay its bills," DNC Chairwoman Debbie Wasserman Schultz (Fla.) said in a statement.
Democrats believe the shutdown holds political opportunity for them in 2014 and beyond, as polling has shown Republicans taking much of the blame for the situation, though polling indicates Democrats and the president are also seen as a part of the problem.