The campaign includes Google and Twitter ads targeted to the home states of House Speaker John BoehnerJohn BoehnerEXCLUSIVE: Pro-Hillary group takes 0K in banned donations Ryan: Benghazi report shows administration's failures Clinton can't escape Benghazi responsibility MORE (Ohio), Majority Leader Eric CantorEric CantorLobbying world The Trail 2016: 11 hours, 800 pages, 0 changed minds Juan Williams: The capitulation of Paul Ryan MORE (Va.), Senate Minority Leader Mitch McConnellMitch McConnellTrump hires Rand Paul's former digital director: report Overnight Finance: Trump threatens NAFTA withdrawal | Senate poised for crucial Puerto Rico vote | Ryan calls for UK trade deal | Senate Dems block Zika funding deal Overnight Healthcare: Blame game over Zika funding MORE (Ky.) and Sens. Rand PaulRand PaulTrump hires Rand Paul's former digital director: report Trump flexes new digital muscle Republicans question Trump's trip to Scotland MORE (Ky.), Marco RubioMarco RubioEXCLUSIVE: Pro-Hillary group takes 0K in banned donations Poll: Rubio, Murphy neck-and-neck in Florida Senate race Overnight Healthcare: Blame game over Zika funding MORE (Fla.) and Ted CruzTed CruzTrump denies tapping Mike Tyson for convention Cruz-backed candidate wins GOP primary in Colorado Trump hires Rand Paul's former digital director: report MORE (Texas).
And the DNC is also launching a robocall campaign against all six, offering listeners to connect with their lawmaker "and demand that he stop holding the economy hostage."
The calls are tailored to note the shutdown impact in each state. The call targeting Rubio, for instance, charges that "at the Kennedy Space Center, 99.5 percent of employees have been furloughed as a result of Senator Rubio’s actions."
In addition, the committee will run online ads nationwide to engage supporters on the shutdown.
"We're holding Republicans accountable until they end this manufactured crisis, call a vote to fully fund the government through a clean continuing spending resolution, and allow the nation to pay its bills," DNC Chairwoman Debbie Wasserman Schultz (Fla.) said in a statement.
Democrats believe the shutdown holds political opportunity for them in 2014 and beyond, as polling has shown Republicans taking much of the blame for the situation, though polling indicates Democrats and the president are also seen as a part of the problem.