The campaign includes Google and Twitter ads targeted to the home states of House Speaker John BoehnerJohn BoehnerDem drops out of race for Boehner's old seat Conservative allies on opposite sides in GOP primary fight Clinton maps out first 100 days MORE (Ohio), Majority Leader Eric CantorEric CantorThree strategies to help Clinton build 'Team of Teams' David Brat may run for Senate if Kaine becomes VP The Hill's 12:30 Report MORE (Va.), Senate Minority Leader Mitch McConnellMitch McConnellMuslim DNC speaker challenges GOP leaders to call Trump out Peter Thiel does not make the GOP pro-gay Reid: Trump is a 'hateful con man' MORE (Ky.) and Sens. Rand PaulRand PaulGreen party candidate: People have 'real questions' about vaccines What to watch for on Day 2 at the GOP convention Cyber squatters sitting on valuable VP web addresses MORE (Ky.), Marco RubioMarco RubioFlorida: 'High likelihood' of first Zika transmission in the US Overnight Healthcare: Rubio presses Obama to spend Zika money | FDA moves ahead with trans fat ban The Trail 2016: Her big night MORE (Fla.) and Ted CruzTed CruzHot air balloon crash kills 16 in Texas 100 days to go in volatile race Voting Trump because of the Supreme Court isn't enough MORE (Texas).
And the DNC is also launching a robocall campaign against all six, offering listeners to connect with their lawmaker "and demand that he stop holding the economy hostage."
The calls are tailored to note the shutdown impact in each state. The call targeting Rubio, for instance, charges that "at the Kennedy Space Center, 99.5 percent of employees have been furloughed as a result of Senator Rubio’s actions."
In addition, the committee will run online ads nationwide to engage supporters on the shutdown.
"We're holding Republicans accountable until they end this manufactured crisis, call a vote to fully fund the government through a clean continuing spending resolution, and allow the nation to pay its bills," DNC Chairwoman Debbie Wasserman Schultz (Fla.) said in a statement.
Democrats believe the shutdown holds political opportunity for them in 2014 and beyond, as polling has shown Republicans taking much of the blame for the situation, though polling indicates Democrats and the president are also seen as a part of the problem.