The campaign includes Google and Twitter ads targeted to the home states of House Speaker John BoehnerJohn BoehnerLobbyists bounce back under Trump Business groups silent on Trump's Ex-Im nominee Chaffetz won't run for reelection MORE (Ohio), Majority Leader Eric CantorEric CantorTrump nominates two new DOD officials Brat: New ObamaCare repeal bill has 'significant' changes Overnight Energy: Flint lawmaker pushes EPA for new lead rule MORE (Va.), Senate Minority Leader Mitch McConnellMitch McConnellStudy: Trump tops recent GOP presidents in signing bills in first 100 days Senate passes stopgap funding bill to avert shutdown Let’s never talk about a government shutdown — ever again MORE (Ky.) and Sens. Rand PaulRand PaulRand Paul to teach a course on dystopias in George Washington University Destructive 'fat cat' tax law a complete flop. It's time to repeal it. Trump must take action in Macedonia to fix damage done by Obama and Clinton MORE (Ky.), Marco RubioMarco RubioLongtime GOP incumbent will not seek reelection Overnight Defense: Commander calls North Korea crisis 'worst' he's seen | Trump signs VA order | Dems push Trump to fill national security posts What’s with Trump’s spelling mistakes? MORE (Fla.) and Ted CruzTed CruzKasich finds it hard to rule out 2020 Trump in campaign mode at NRA convention Trump’s hands are tied on 9th Circuit MORE (Texas).
And the DNC is also launching a robocall campaign against all six, offering listeners to connect with their lawmaker "and demand that he stop holding the economy hostage."
The calls are tailored to note the shutdown impact in each state. The call targeting Rubio, for instance, charges that "at the Kennedy Space Center, 99.5 percent of employees have been furloughed as a result of Senator Rubio’s actions."
In addition, the committee will run online ads nationwide to engage supporters on the shutdown.
"We're holding Republicans accountable until they end this manufactured crisis, call a vote to fully fund the government through a clean continuing spending resolution, and allow the nation to pay its bills," DNC Chairwoman Debbie Wasserman Schultz (Fla.) said in a statement.
Democrats believe the shutdown holds political opportunity for them in 2014 and beyond, as polling has shown Republicans taking much of the blame for the situation, though polling indicates Democrats and the president are also seen as a part of the problem.