It sounds like “Demon Sheep” and Barbara Boxer’s Giant Floating Head are just the beginning.
Carly Fiorina tells The Hill that we can expect more campaign gimmicks along the lines of the two videos, which have drawn plenty of media attention – and ridicule.
“I’m not going to make any predictions about precisely what we’re going to do, but what I would say is that we’re going to continue to try and draw appropriate contrasts and get our message out in a way that’s interesting and provocative,” Fiorina said. “That’s how you get a point across and how you spent money efficiently.”
Fiorina called media consultant Fred Davis the “creative genius” behind the efforts.
“He’s done very special work for us, and we’re grateful,” she said.
Fiorina faces former Rep. Tom Campbell and state Assemblyman Chuck DeVore in the GOP primary to face Boxer. A Field Poll on Thursday showed Campbell ahead 28-22, with DeVore at 9 percent. In the general election, both Fiorina and Campbell were in statistical ties with Boxer.