Carly Fiorina made her business experience the focus of her first TV ad of the California Senate campaign.
Announcer: "She started as a receptionist and became the CEO of Hewlett-Packard. Carly Fiorina's focus, decency and drive can bring America back."
Fiorina: "Let's stop sending Washington more of our money and let's make sure they spend our money wisely and well. I have faith that working together we can actually get something done."
The 30-second spot is airing on cable and broadcast statewide and will run through to the June primary, according to the Fiorina camp.
Strategic Perception's Fred Davis was the "creative" force behind the ad, according a Fiorina spokeswoman. The Hollywood, Calif.-based firm also produced the famed "Demon Sheep" web video.
Meanwhile, Democrats hit Fiorina for the layoffs that happened on her watch.
"If Carly Fiorina wants to talk about her tenure at Hewlett-Packard, we are more than happy to have that conversation, beginning with her elimination of 30,000 jobs and ending with a $42 million golden parachute," Eric Schultz, a spokesman for the Democratic Senatorial Campaign Committee, said in a statement.