A quartet of celebrities' mothers has teamed up with the first lady to urge the nation's young adults to sign up for ObamaCare.
The group's ad opens with tales of celebrity childhood hijinks.
“Our boys were rambunctious, mischievous, naughty, gifted, talented, kind,” says Patsy Noah, the mother of Maroon 5 singer and judge of "The Voice" Adam Levine.
Guadalupe Rodriguez, mother of actress Jennifer Lopez, speaks of how her daughter climbed out of her crib so frequently as a baby that Rodriguez thought Lopez should be a gymnast.
Also participating is Terria Joseph, mother to singer Alicia Keyes.
In the second half of the ad, the mothers transition into urging young adults to get health insurance, so their mothers don't have to worry about their children's wellbeing.
“Us moms put up with a lot, but one thing we should never have to put up with is our kid not having healthcare,” Feldstein says. “If you could just let your parents cross off 'healthcare,' we'd be so happy, and so grateful, and we wouldn't ask you to 'friend' us on social media.”
“Do it for your mom,” adds Joseph.
At the end of the ad, first lady Michelle Obama appears, telling viewers “We nag you because we love you, so go to HealthCare.gov and enroll today.”
The young adults targeted by the ad are a crucial demographic for the success of ObamaCare, as the premiums from healthy, young people are needed to subsidize lower premiums for older, less healthy individuals. Data released by the Department of Health and Human Services shows that only 25 percent of ObamaCare sign-ups are from those in the 18-34 age range, below the targeted rate of 38 percent. The White House says it expects young people to sign up in higher numbers as the deadline to enroll approaches in late March.