MORNING READ

FROM THE BLOGS:

Will Romney be haunted by the Hoover Curse?
Americans have been reticent to elect a CEO president since 1928, when Herbert Hoover — who made his fortune in the mining industry — botched his presidency, writes Slate's Abby Ohlheiser.

The increasing cost of running for president
Mother Jones's Dave Gilson graphs the ballooning price of mounting a national campaign, from Abraham Lincoln through Barack Obama.

Why Obama will stake his presidential campaign on the 99 percent
The New York Times's Nate Silver argues the president's populist approach is likely designed to give him an edge in the electoral college.

Oh, Susana
The National Review profiles Republican New Mexico Gov. Susana Martinez, calling her "a star of her party, nationally."

OTHER NEWS SOURCES:

Bachmann to jump congressional district
Former presidential candidate will jump districts after Minnesota redistricting put her home in the same district as Democratic incumbent Rep. Betty McCollum, The Hill's Cameron Joseph reports.

Mustachioed activists take to Capitol Hill
Men with mustaches demand a tax credit for facial hair upkeep, The Hill's Geneva Sands-Sadowitz reports.