Palin's SarahPAC released a video promoting the female conservative GOP candidates, whom the former Alaskan governor has labeled as a pack of "mama grizzlies."
"It seems like it's kind of a mom awakening in the last year and a half, where women are just rising up and saying, 'No, we've had enough already,'" Palin says in the video. "Because moms kind of just know when something's wrong."
Palin has backed a slew of "mama grizzlies" in campaigns in recent months, and on Wednesday endorsed CeCe Heil, a Republican candidate for Congress in Tennessee's fifth district.
"CeCe is another tough 'mama grizzly' with the experience, passion, and integrity to restore some common sense to Washington," Palin wrote in a Facebook post making the endorsement.
The Alaska conservative has been one of the largest proponents of the popularized theory that 2010 would be a kind of "year of the woman" in politics, as a number of female candidates wage high-profile battles for House and Senate seats, as well as governor's mansions.
Among the top "mama grizzlies" have been South Carolina GOP candidate for governor Nikki Haley and former HP CEO Carly Fiorina, who's running for Senate in California against Sen. Barbara Boxer (D).