SEIU looks to boost female vote for Titus

The Service Employees International Union (SEIU) is gunning for the woman vote in Nevada.

After releasing a television ad last week attacking Republican Senate candidate Sharron Angle and aimed at female voters, SEIU is finishing up a direct-mail campaign in support of Rep. Dina Titus (D-Nev.).

Some of the mail pieces, obtained by The Hill, criticize Titus's GOP opponent, Joe Heck, for his vote in the Nevada state senate against requiring insurance companies to cover a vaccine for the human papillomavirus, a precursor to cervical cancer.

“Dina Titus is passionate about saving lives. ... But Joe Heck voted to deny women life-saving treatment," reads the mailer.

The campaign included seven different mail pieces, starting Sept. 26, with the last coming on Oct. 29. Aimed at "persuadable" voters, according to a union official, the direct-mail program in Titus's district cost SEIU $175,000.