Former Massachusetts Gov. Mitt Romney (R) released a new video Tuesday evening promoting highlights of his speech last weekend to conservative activists.
In the latest step in a slow walk toward a possible run for president, Romney's PAC released a high-production-value video featuring excerpts of his Friday speech to the Conservative Political Action Conference (CPAC).
The former Massachusetts governor and 2008 presidential candidate's address was one of the most highly-anticipated speeches during CPAC, and regarded as one of the most successful, too. Romney finished second in the straw poll of conference attendees, behind Rep. Ron Paul (R-Texas).
These kinds of videos have become somewhat of a typical precursor to formal candidacies. Campaigns often use similar videos to create buzz or advance messaging on the trail.
Former Alaska Gov. Sarah Palin (R) has released three over the past year, celebrating Republican victories in the 2010 elections, the Tea Party movement and "mama grizzlies" — the crop of conservative women often heaped with praise by Palin.
Minnesota Gov. Tim Pawlenty (R) also released a video last month, which drew comparisons to a big-budget action movie trailer, to promote his new book, "Courage to Stand."
Like Pawlenty, Romney sought to promote a tagline — "Believe in America" — that he hit on repeatedly during his CPAC speech, and which serves as the title of the web video. He also tagged the video "#BelieveInUSA" on Twitter. The slogan could serve as the underpinning for a Romney presidential campaign.